Professor Davila analyzes how the reaction of companies to the Covid-19 crisis has changed. In prior crises, the challenge was survival; this one has an additional challenge: redesign our businesses because the world we will find when we come out of the tunnel will be different to the one we knew when we came in. To redesign your business, the ideas that we have developed over the last few years and reflected in the Landscape Monitor methodology are more relevant than ever.